Arch Bunker in Dublin
Arthur’s Day has been called off, and not because of Rosh Hashanah.
The last Thursday in September, this international music event was cooked up in 2009 to celebrate the 250th anniversary of Guinness’s St. James’s Gate brewery by the stout-hearted marketers at London-based Diageo (“Keep Walking.” “To Life, Love and Loot.” “Gentlemen, this is vodka.”).* You were supposed to raise your glass to Arthur at 17:59, marking the year he signed the legendary 9,000-year lease on the four-acre Dublin complex.
Criticized for glorifying binge drinking, burdening ambulance services, and contributing to liver disease, Arthur’s Day morphed into Guinness Amplify, a five-weekend series of events “championing up-and-coming musicians across Ireland with over 500 live gigs and industry opportunities.” It wraps up in Dublin October 9-12.
When I went to Dublin a year ago June, I had never been to Ireland. It turned out that the people I knew who had been…
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